Tretorn and the ATP have renewed their existing partnership on the ATP Challenger Tour. Tretorn will remain the official title sponsor of the "Tretorn SERIE+" as well as the official ball of the ATP Challenger Tour worldwide.

Laurent Delanney, CEO, ATP Europe, said: “We are delighted to extend our partnership with Tretorn. The ATP Challenger Tour is of great importance to the health of professional tennis worldwide, providing fans with an opportunity to catch a first glimpse of the stars of the future as they strive to climb up the world rankings. The ATP Challenger Tour continues to grow and we look forward to building on our successful partnership with Tretorn.”

The renewed partnership with the ATP Challenger Tour underlines the Swedish outdoor lifestyle brand's position as a leading producer of performance tennis balls.

“The ATP Challenger Tour and the Tretorn SERIE+ are a fantastic platform for the development of professional tennis and we are committed to continuing to support them. We are pleased with the confidence that the ATP and its players and tournaments have shown in choosing our performance tennis balls,” said Joakim Appelqvist, Head of Global Sales & Marketing, Tretorn Tennis.

Article found on The Local website

Brightly colored feathers in blues, reds, yellows and glaring pinks tied to long willowy twigs sold beside daffodil buds tip off the arrival of the Easter season in Sweden.

The local supermarkets in their weekly adverts also exploit the food associations of chicks, lamb, påskmust, eggs, sweets and the obligatory “påskkäring” or Easter witch to draw in customers gearing up for the upcoming gluttony of Påskafton.

Easter celebrations and traditions for the secular Swede are nearly as sacred as Christmas to the Swedish culture. Even devout atheists pay respect to the long-standing traditional norms that the holiday dictates in Sweden. Easter is a big deal to the entire country.

Religious Easter isn’t completely removed from the celebrations of the modern Swede. Swedes are traditionalists after all.

Royal Robbins, a pioneer of America rock climbing used a pair of Nylites during his early climbs? Robbins used the Nylite because he played tennis and the the shoes stuck well to the rocks.

Check out his interview in the San Francisco Gate.

Tretorn's Comme de Garcons shirt canvas sneaker has been featured in New York Magazine's "The Cut. The shoe is part of retails top 100 picks for Spring. Other favorite products featured include brands such as Kiehl's, J. Crew and Old Navy.

The shoe can be found at Odin in New York City.

We're in the last hour of our tent sale. Everything in the tent is $5.00. Come visit us in on Spring St!

One more day left to stock up at the Tretorn tent sale! We have a ton of traffic yesterday but there is still plenty to choose from.

Prices are:

$20.00 - All Adult Footwear
$10.00 - All Children's Footwear
$20.00 - Jackets & Sweaters
$10.00 - Shirts and Pants
$5.00 - Belts, Bags, Hats...

Setting up the rubber boots for our tent sale

Tons of rubber boots...perfect for spring!

Just in case you forgot...the Tretorn tent sale is on the corner of Spring and Wooster in Soho. Sale hours are Saturday 10-8, Sunday 11-5. Hope to see you there.

We spent last night re-vamping the Tretorn Shop in Soho. The spring collection was added in, and the winter collection was packed up for the tent sale. We hope to see all our New York friends out this weekend at the sale!

Last chance to enjoy the season! Tretorn will be hosting their Winter tent sale in New York this weekend. The tent sale will be right around the corner from our 150 Spring Street store. All sale items will be at least 40% off. Check our facebook page for more details.